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What are media_mix_model.trace["media_transformed"], media_mix_model.trace["coef_media"] ? Media Contribution Calculation Understanding

Hi @becksimpson @uomodellamansarda , I am new to working with MMM and MCMC, I was trying to understand how come when running the predict method on my training data, the...

What are media_mix_model.trace["media_transformed"], media_mix_model.trace["coef_media"] ? Media Contribution Calculation Understanding

@becksimpson Thanks! That makes a lot of sense