Mark Smallcombe

Here are a couple of articles from Buzzfeed on their solution and what they are able to do with the data collected: http://www.buzzfeed.com/daozers/introducing-pound-process-for-optimizing-and-understanding-n#.arK1yq2by http://www.slideshare.net/g33ktalk/dataengconf-the-science-of-virality-at-buzzfeed

It is worth noting that Buzzfeed used to have their tracking hash on all URLs, including their home page. Recently they made a change to only have it on their...