John-Marcus Phillips

Third-party Reporting on Non-Targetable Verification Segments / Browser Interest Groups

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**Use Case** Independent verification & transparency are common and necessary requirements in digital advertising. According to the World Federation of Advertisers Sep 2020 [Cross-Media Measurement Technical Blueprint](https://github.com/world-federation-of-advertisers/cross_media_measurement_project_site#cross-media-measurement-system-for-reach-and-frequency), advertisers foundationally require...