Jason Schwartz

This is a well known phenomenon with MMM models. You might want to read this article published by Google Research about possible approaches to addressing this: https://research.google/pubs/pub46861/

It's difficult to say without more information, but your media spend is very concentrated towards one channel. By default the optimizer won't allocate more than 20% additional budget to a...

ROI, Response Curves, Media Contributions, etc. It looks like you're setting the price and budgets correctly. But just a simple example to illustrate my point above. Imagine you had 1M...

@shubham223601, this addition would align the methodology of Lightweight MMM with the paper "Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects". Have you had success with this?...

@shubham223601, Yes, I've built a few models using this approach. Some of the saturation curves are not saturating quickly enough and I've had limited success with tuning priors to avoid...

@shubham223601, No problem, thanks for taking the initiative, writing the code and making the PR. I'm still testing priors, I'll post an update when I've found a good set of...