Invalid quote in Dockerfile

[tbarbette]

sudo docker build . 
Sending build context to Docker daemon  80.38kB
Step 1/9 : FROM registry.access.redhat.com/rhel7/rhel-tools
 ---> c2e97776cfa5
Step 2/9 : MAINTAINER [email protected]
 ---> Using cache
 ---> 8811b488f6f2
Step 3/9 : LABEL RUN docker run -it --privileged -v /sys/bus/pci/devices:/sys/bus/pci/devices -v /sys/kernel/mm/hugepages:/sys/kernel/mm/hugepages -v /sys/devices/system/node:/sys/devices/system/node -v /dev:/dev --name NAME -e NAME=NAME -e IMAGE=IMAGE IMAGE"
failed to process "docker run -it --privileged -v /sys/bus/pci/devices:/sys/bus/pci/devices -v /sys/kernel/mm/hugepages:/sys/kernel/mm/hugepages -v /sys/devices/system/node:/sys/devices/system/node -v /dev:/dev --name NAME -e NAME=NAME -e IMAGE=IMAGE IMAGE\"": unexpected end of statement while looking for matching double-quote

Indeed the a double quote is missing...?