Consider whether the first call to action is accurate

[clausmullie]

This may already be on our radar, but the first call to action on our homepage is:

Only have a minute? Get to know us through this leaflet

This links to a 34 page pdf, which has lots of graphics, but certainly takes more than a minute to read. My sense is the homepage currently contains less text and complexity than the pdf.

I'm don't know how this intersects with the rest of the ongoing work, but we could consider changing the call to action to make this more clear to new users.