google
Choosing between the three model types - carryover/adstock/hill-adstock
Curious to know how users decided between the 3 variants! Often times the results are very different from the 3 models even when fitting on the same dataset. Thanks!
@rajat-barve I hope this article will help you. In my experience, it should have discussion with stakeholders which model result is convincible in their business.
@rajat-barve I hope this article will help you. In my experience, it should have discussion with stakeholders which model result is convincible in their business.
surprisingly this link now takes to a very generic - https://business.google.com/in/think/ page. Could someone share the latest link please, thanks !
