Field returning null

[plankguy]

I've added a field, but when referencing in twig it's returning null, via {{ entry.cta }}. The field exists, but values don't see to be accessible. here's an inspection of the field:

Attributes: 
    columnPrefix         
    context              global
    groupId              4
    handle               cta
    id                   45
    instructions         
    name                 CTA
    oldHandle            
    required             
    settings             {"types":["custom","entry"],"defaultText":"","allowCustomText":"1","allowTarget":"1","entrySources":["singles","section:2","section:7","section:3"],"entrySelectionLabel":"Link to an page\/entry","assetSources":"*","assetSelectionLabel":"Link to an asset"}
    translatable         1
    type                 FruitLinkIt

Any ideas of what I might be missing? Thanks.

Update: I seem to be able to access the field in a matrix, but still not at entry root:

{% for action in entry.ctas %}
  {{ action.cta|inspect }}
{% endfor %}