Inconsistent homepage branding

[dariusgarza]

I noticed that the homepage references the product with three different type styles. Brands typically have at most two styles when representing their brand, the logotype version, and then a stringent rule for whenever their product is mentioned in plaintext. I suggest making up some rules for plaintext, something like..."always lowercase" "never all caps", etc...

It's also a bit redundant to have the product name visible five times above the desktop fold. Folks know what website they are on. They can already see the URL and the upper left branding is obvious. The hero space calls to action are great, but the messaging could be a bit more focused on the audience.