WICG
Google's use of Chrome user browsing history data for advertising
In the recently published blog post by Google (mentioning FLoC), it is said that:
once third-party cookies are phased out, we [Google] will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products
Could you confirm that this means that Google will cease its use of the Chrome Login to leverage the user's browsing history (even outside of Google properties) for advertising purposes? This question was raised a few months ago during the WICG calls but I couldn't find it in the minutes.
@ryanbonifacino, I meant the user's browsing history on Google properties AND outside (full browsing history). This is something that Google is able to do currently if I am correct.