GA4-Scripts
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user_ltv.revenue is null
Hello there! I stumbled upon your scripts and noticed that the user_ltv.revenue column appears to be null in the BigQuery dashboard. Do you happen to have any insight into why this may be the case? Just to provide some context, I am using Firebase to track metrics and transfer them to BigQuery for more in-depth analysis.
I checked, and in my case, it is always set. For my demo, it is always 0.0, as the demo website does not make money.
I wonder if it's due to using Firebase?
Is user_ltv.currency also not set?
I'd also check it in the original dataset generated by Firebase.