Web Analytics Public Beta To-Do List

Open robbie-c opened this issue 2 years ago • 0 comments

This is the list of work to be done before Web Analytics is to move from opt-in beta to default-on beta, appearing in the UI for all or most customers.

This list is open to change, and I'd love any feedback.

Must-haves

[ ] Make it easier to separate sites - https://github.com/PostHog/posthog/issues/12181
[ ] Performance good enough for large customers
[ ] Any architectural changes that break data continuity
[x] Make decision on whether we want to continue to call it "web analytics"
[ ] Fix async queries (internal thread https://posthog.slack.com/archives/C05LJK1N3CP/p1707844028504349 )

Should-haves

[ ] Show time of last refresh, rate-limit refreshing
[ ] Visual regression tests
[ ] Set all queries to use the exact same time period

Could-haves

[ ] Add chart showing time of day that users visit (two tabs, one for your TZ, one for user TZ)
[ ] Live online users count
[ ] Group devices by width/height tuples
[ ] Add % of total for devices and geography tab
[ ] Add link to definitions in the docs
[ ] Help people figure out if they have their internal / test filters set up incorrectly
[ ] Top clicks for people with autocapture set up
[ ] Solve the technical difficulties prevent us from filtering on channel type

Won't-haves (possibly will be done in the future)

Integration with google search console
Add Conversion goals
Hide incomplete periods from graphs
Improve the UX around searching for a path
Add a flag to posthog-js to enable sensible defaults for web analytics
Use the paths insight, shows which paths are best at converting
LCP/page load for paths
Ad attribution postback
Pulling in data from ads to measure CAC
Exporting data (e.g. as CSV)
Figure out how to make sessions span domains, see https://github.com/PostHog/product-internal/pull/531
Public dashbords

Historical

[x] Add a simpler tab to the sources section which just lists Direct/Organic Search/Paid https://github.com/PostHog/posthog/issues/18713
[x] Path cleaning rules for web analytics - https://github.com/PostHog/posthog/issues/19237
[x] Add a status check, which warns if analytics are not configured correctly (e.g. not sending pageleave / pageview)
[x] Graphs should have a configurable interval
[x] Graphs should show actual dates, not "day 0"
[x] Add retention chart
[x] convert browsers/device type to pie chart possible side-quest: improve the pie chart, see history of this https://github.com/PostHog/posthog/issues/4403 https://github.com/PostHog/posthog/issues/5411 https://github.com/PostHog/posthog/issues/4568 https://github.com/PostHog/posthog/issues?q=is%3Aissue+is%3Aopen+pie+charts
[x] https://github.com/PostHog/posthog-js/issues/876
~~(with help of other teams) create web analytics ingestion pipeline, without persons/PoE, without custom properties, no custom events only pageviews/pageleaves and some conversion goals~~ (converted to non-goal)
[x] (with help of other teams) Create product page on the website and documentation. Tracking questions here https://docs.google.com/document/d/1FNxjoPO4rloFsDnureNh24fhMjdD8FQXslRaSFvrnb8/edit
[x] button to refresh, refresh time
[x] Ability to save/bookmark filters
[x] Larger / full screen view for tables and graphs
[x] Make "Top pages" wider, include Time on Page, Average Scroll Depth

Feedback form feature requests

Convert to a "real" dashboard
Be able to open urls ~~* Path cleaning~~
Sites
Ability to schedule reports, as you can do with dashboards.
Ability to add a link to a filtered view to a notebook or dashboard.
Ability to save a snapshot of the web analytics page as a PDF.
See user information (e.g. have the visitors count be clickable)
More time period options, like YOY or MOM
see the exact(or exactish) location of users pinpointed on a world map., like Shopify Black Friday
Comparisons of Month over Month of the different categories like UTM source, etc
See cost of customers in posthog through ad integration
Add example session replays

Previous issue: https://github.com/PostHog/posthog/issues/18177

Nov 10 '23 14:11 robbie-c