Update OpenRTB v3.0 FINAL.md

Open pdezwart opened this issue 1 year ago • 1 comments

Fixing typo in No-Bid Reason table. Buyers respond with no-bid reasons, and therefore must communicate with exchanges the values they are able to return.

Oct 03 '24 16:10 pdezwart

I think this was meant to be if Exchanges have specific reasons from DSPs that they are looking for, they can provide those as potential additions in the 500+ range. E.g. if an exchange really wants to know if their partners are no bidding based on attribute X not provided. Etc.

I see your point, that the DSP is the one sending it. But I think generally it is still the Exchange asking for what they want if its custom.

Oct 04 '24 14:10 wittjill