InteractiveAdvertisingBureau
OpenDirect 2.1 Proposal incorporating Physical Media such as Classic and Digital OOH
A few months ago Outsmart, OAAA and OMA (UK, US and Australian OOH Trade bodies) embarked on updating OpenDirect2.0 to OpenDirect2.1 (that adds physical media such as OOH to the standard). The good news is that we have not altered OpenDirect2.0 and AdCom in any way, we just added some fields/objects that support the description and trading of physical media such as digital and traditional Out-Of-Home media.
A summary can be found here https://docs.google.com/presentation/d/19YOoOn56Cv1qxp_AEv9w8NfLntKCrcuX/edit?usp=sharing&ouid=114846782528703631510&rtpof=true&sd=true
We have had this document peer reviewed by:
Media Owners
- JCDecaux
- Clear Channel
- Global
- Ocean Outdoor
Agencies
- Dentsu
- WPP
OOH Industry Bodies
- Outsmart (UK)
- OAAA (USA)
- OMA (Australia)
Subsequent Peer Contributions and updates made by:
- Simon Trasler, Magnite (Aug23)
- Jason Shao, Place Exchange (Aug23 to Jan24)
Programmatic Supply Chain Meetings
- The OpenDirect2.1 has been on the Meeting Agenda since August23,
Call held on Wed 3rd Jan 24 for interested parties to feedback:
We really appreciate your consideration of this Pull Request.
Left some comments in the field-breakout Google sheet - mostly around stats and whether we can align more closely with terms used either in OpenRTB or AdCOM - esp. terms that might be generally applicable across multiple channels (vs. OOH specific with parallels in other channels) or alignment of conventions like what IDs might be passed in OpenRTB bidrequests (e.g. something like tagid) as it relates to OOH
Aha, I see the request is approved and now it needs to be merged by the repository owner (IAB TechLab) Thanks again, Tim.
From: Tim Harvey @.***> Date: Wednesday, 21 February 2024 at 08:51
Subject: Re: [InteractiveAdvertisingBureau/OpenDirect] OpenDirect 2.1 Proposal incorporating Physical Media such as Classic and Digital OOH (PR #9) Hi Simon, thanks very much for the approved pull request, I can’t see it on the main tree yet, am I looking in the wrong place? Cheers, Tim https://github.com/InteractiveAdvertisingBureau/OpenDirect/tree/main
From: simontrasler @.> Date: Wednesday, 21 February 2024 at 00:19 To: InteractiveAdvertisingBureau/OpenDirect @.> Cc: Knitting.Media @.>, Author @.> Subject: Re: [InteractiveAdvertisingBureau/OpenDirect] OpenDirect 2.1 Proposal incorporating Physical Media such as Classic and Digital OOH (PR #9)
@simontrasler approved this pull request.
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