SEO 2025

[nrllh]

SEO 2025

If you're interested in contributing to the SEO chapter of the 2025 Web Almanac, please reply to this issue and indicate which role or roles best fit your interest and availability: author, reviewer, analyst, and/or editor. You can find more details about this year’s Call for Contributions here.

💬 Please make sure to join #web-almanac-seo on Slack for team coordination.

Content team

Lead	Authors	Reviewers	Analysts	Editors	Coordinator
@chr156r33n	@chr156r33n @Amaka-maxi @rickb110 @alexrodrigues43 @SophieBrannonSEO @macioseo	@fellowhuman1101 @VictorMGabry @steaprok27	@simodepth96 @selfcanonical @t4ylordanrw	@MichaelLewittes @hello-sharon	@burakguneli

Expand for more information about each role 👀

• The content team lead is the chapter owner and responsible for setting the scope of the chapter and managing contributors' day-to-day progress.
• Authors are subject matter experts and lead the content direction for each chapter. Chapters typically have one or two authors. Authors are responsible for planning the outline of the chapter, analyzing stats and trends, and writing the annual report.
• Reviewers are also subject matter experts and assist authors with technical reviews during the planning, analyzing, and writing phases.
• Analysts are responsible for researching the stats and trends used throughout the Almanac. Analysts work closely with authors and reviewers during the planning phase to give direction on the types of stats that are possible from the dataset, and during the analyzing/writing phases to ensure that the stats are used correctly.
• Editors are technical writers who have a penchant for both technical and non-technical content correctness. Editors have a mastery of the English language and work closely with authors to help wordsmith content and ensure that everything fits together as a cohesive unit.
• The section coordinator is the overall owner for all chapters within a section like "User Experience" or "Page Content" and helps to keep each chapter on schedule.

Note: The time commitment for each role varies by the chapter's scope and complexity as well as the number of contributors.

For an overview of how the roles work together at each phase of the project, see the Chapter Lifecycle doc.

Milestone checklist

0. Form the content team

• [x] 📆 May 18 Complete program and content committee - 🔑 Organizing committee
  • The content team has at least one author, reviewer, and analyst.

1. Plan content

• [x] 📆 June 1 First meeting to outline the chapter contents - 🔑 Content team
  • The content team has completed the chapter outline.

2. Gather data

• [x] 📆 July 1 Custom metrics completed - 🔑 Analysts
  • Analysts have added all necessary custom metrics and drafted a PR (example) to track query progress.
• [x] 📆 July 1 HTTP Archive Crawl - 🔑 HA Team
  • HTTP Archive runs the June crawl.

3. Validate results

• [x] 📆 September 1 Query Metrics & Save Results - 🔑 Analysts
  • Analysts have queried all metrics and saved the output.

4. Draft content

• [x] 📆 October 1 First Draft of Chapter - 🔑 Authors
  • Authors has written the chapter.
• [ ] 📆 October 20 Review & Edit Chapter - 🔑 Reviewers & Editors
  • Reviewers and Editors has processed the the chapter.

5. Publication

• [ ] 📆 November 15 Chapter Publication (Markdown & PR) - 🔑 Authors
  • Authors has converted the chapter to markdown and drafted a PR.
• [ ] 📆 December 1 Launch of 2025 Web Almanac 🚀 - 🔑 Organizing committee

6. Live Stream

• [ ] 📆 December 15 Live Stream - 🔑 Content Team

Chapter resources

Refer to these 2025 seo resources throughout the content creation process:

• 📄 Planning doc for outlining and drafting content
• 📊 Results sheet for saving the results of queries
• 📝 Markdown file for publishing content and managing public metadata
• 🔍 SQL files for committing the queries used during analysis
• 💬 #web-almanac-seo on Slack for team coordination

[Affan-Ghori]

Hi - I'm interested in the SEO chapter specifically as a peer reviewer. I've already filled out the Google Form, thanks!

[MichaelLewittes]

https://i.gifer.com/Yw1J.gif

OK, I'm back in as an editor!

[simodepth96]

Hello, I'm interested in the SEO chapter as an analyst or editor, based on requests. Thanks. Simone

[MichaelLewittes]

Happy to take care on the role of editor again if you want to be the researcher.

On Thu, May 1, 2025 at 9:44 AM Simone De Palma @.***> wrote:

simodepth96 left a comment (HTTPArchive/almanac.httparchive.org#4086) https://github.com/HTTPArchive/almanac.httparchive.org/issues/4086#issuecomment-2844872123

Hello, I'm interested in the SEO chapter as an analyst or editor, based on requests. Thanks. Simone

— Reply to this email directly, view it on GitHub https://github.com/HTTPArchive/almanac.httparchive.org/issues/4086#issuecomment-2844872123, or unsubscribe https://github.com/notifications/unsubscribe-auth/AW6KSXM5OQJQEWDKWYHHAC324IQLBAVCNFSM6AAAAAB3657K2SVHI2DSMVQWIX3LMV43OSLTON2WKQ3PNVWWK3TUHMZDQNBUHA3TEMJSGM . You are receiving this because you commented.Message ID: @.***>

[simodepth96]

Happy to take care on the role of editor again if you want to be the researcher. …

Never covered the analyst role, but happy to assist.

[chr156r33n]

Happy to be author (can do some analyst work if needed also)

[mikaelaraujo]

Happy to be an author.

[Amaka-maxi]

Happy to jump in as an author.

[fellowhuman1101]

Volunteering as a reviewer with the added bonus of insight/answers about the 2024 chapter

[VictorMGabry]

I submitted the form, but it has an issue where we can only mark one option of the positions we would want, so I market "other" and specified the order in which I can help - I can do either author or peer-review, and simultaneously act as translator for portuguese.

[selfcanonical]

Hello,

I would love to contribute as an analyst for the SEO chapter.

Best, Shaikat Ray

[rickb110]

Hi happy to contribute as author or reviewer or analyst as required, I'm hopeless at editing otherwise I would offer that too

[alexrodrigues43]

Hello everyone! I'm extremely interested in the SEO chapter to contribute as an author. I've filled out the Google Form right now.

[SophieBrannonSEO]

Would LOVE to be an author for this. I did this for the 2022 edition and would absolutely be thrilled to be a part of this again.

[t4ylordanrw]

Registered my interest as an author/Peer Reviewer.

I see so many awesome people in my space contributing, and I always miss the boat.

[hello-sharon]

Happy to contribute in an editor role on the SEO chapter (or elsewhere), if needed! I've already submitted the Google form as well. :)

[mikaelaraujo]

@t4ylordanrw, go ahead. I'll contribute in other chapter. Don't miss the party!

[macioseo]

I`m to be a Author

[burakguneli]

Thank you all for your interest, it is amazing to see that many people are interested!! Today, I will assign everyone to their desired roles :)

[burakguneli]

Role assignments are done! If anyone is not happy with their role, we can always make changes! It would be great if everyone could join our Slack channel :) @chr156r33n @Amaka-maxi @rickb110 @alexrodrigues43 @SophieBrannonSEO @macioseo @fellowhuman1101 @carloscastromx @VictorMGabry @simodepth96 @selfcanonical @t4ylordanrw @MichaelLewittes @hello-sharon

[selfcanonical]

Wow! Thank you very much @burakguneli. I am super duper excited to get this fantastic opportunity working with @simodepth96, @t4ylordanrw, and the team. 😊

[burakguneli]

@selfcanonical I should be the one who is thanking all of you for volunteering! Very excited for this year 🚀 🚀

[hello-sharon]

Thanks, @burakguneli ! :)

[steaprok27]

Hello everyone, would love to join the SEO2025 contributors as a Peer Reviewer or Author . Submitted via Google form as well. Thanks

[burakguneli]

@steaprok27 welcome onboard!

[burakguneli]

We have a great crowd here! 🚀 Would any of you be interested in leading this year's chapter? @chr156r33n @Amaka-maxi @rickb110 @alexrodrigues43 @SophieBrannonSEO @macioseo @fellowhuman1101 @carloscastromx @VictorMGabry @steaprok27 @simodepth96 @selfcanonical @t4ylordanrw @MichaelLewittes @hello-sharon

[VictorMGabry]

We have a great crowd here! 🚀 Would any of you be interested in leading this year's chapter? @chr156r33n @Amaka-maxi @rickb110 @alexrodrigues43 @SophieBrannonSEO @macioseo @fellowhuman1101 @carloscastromx @VictorMGabry @steaprok27 @simodepth96 @selfcanonical @t4ylordanrw @MichaelLewittes @hello-sharon

I can!

[nrllh]

Thank you, @VictorMGabry! Could you please try to schedule a meeting with the content team to draft this year's outline?

[SophieBrannonSEO]

Hey all, I can't get into the Slack channel - can I be readded please? email is [email protected]

Thanks and looking forward to working on this with y'all!

[burakguneli]

@SophieBrannonSEO I added you to our slack channel :)